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Privacy Policy

21cConsultancy Ltd (”We”) are committed to protecting and respecting your privacy. This notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.


The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a new regulation which aims to harmonise data protection legislation across EU member states, enhancing privacy rights for individuals and providing a strict framework within which commercial organisations can legally operate. This page sets out our views and practices regarding personal data.


For the purposes of data protection legislation in force from time to time the data controller is 21c Consultancy Ltd of Acorn House, 33 Churchfield Road, London, W3 6AY. Our nominated representative is Susie McAleer.


Who we are and what we do
We are a digital innovation micro-SME working on projects across the globe. Much of our work involves communication and dissemination activities. As part of this role we collect the emails of contacts who opt in to receive newsletters on our project websites. These websites have their own privacy policies. We only collect information that enables us to undertake our core business activities.


Information you give to us or we collect about you
This is information about you that you give us by filling in GDPR compliant newsletter request forms on our current project websites, or by corresponding with us by phone, e-mail or otherwise. It also includes information you provide when you participate in social media functions on our site, enter a competition or survey, and when you report a problem with a site. The information you give us may include your name, email address, company, country and phone number.


Information we collect about you when you visit our website
Regarding visits to our websites we view collated and anonymised data via Google Analytics and Twitter Analytics.  This data includes information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), pages viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page etc..


Purposes of the processing and the legal basis for the processing
We use information (email) held about you to provide you with project information, products and services that you requested by opting in to receive newsletters and to provide you, within the project newsletter above, additional information about other relevant projects and news.  Sign up to the newsletter’s is via a Wix App which provides us with an interface to keep your data secure and manage storage and deletion of details. Our legal basis for the processing of personal data is for legitimate business interests. We rely on the rules of GDPR to fulfil our legal obligations.

Should we want or need to rely on consent to lawfully process your data we will request your consent orally, by email or by an online process for the specific activity we require consent for and record your response on our system. Where consent is the lawful basis for our processing you have the right to withdraw your consent to this processing at any time.


Other Uses we will make of your data

Use of our website:

  • To notify you about changes to our service;

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

We will use this information:

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer;

  • To allow you to participate in interactive features of our service, when you choose to do so;

  • As part of our efforts to keep our site safe and secure;

  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

  • To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.


We do/do not undertake automated decision making or profiling. We do use our computer systems to search and identify personal data in accordance with parameters set by a person. A person will always be involved in the decision-making process.


Disclosure of your information inside and outside of the EEA
We will never share your personal information with third parties.  We may upload your email address to Wix and/or Mailchimp to send out email addresses.  These sites have strict privacy and data security regulations.


Where we store and process your personal data
By submitting your personal data, you agree to storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy notice. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. 


Retention of your data
We understand our legal duty to retain accurate data and only retain personal data for as long as we need it for our legitimate business interests and that you are happy for us to do so. 


Your rights
You have the right to ask us to correct your details or remove you from our ‘opt-in’ mailing lists. Our sites may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.  You also have a right to make a complaint to a supervisory body which in the United Kingdom is the Information Commissioner’s Office. The ICO can be contacted through this link:


Access to information
The Data Protection Act 1998 and the GDPR give you the right to access information held about you. Your right of access can be exercised in accordance with the Act (and the GDPR once it is in force). A subject access request should be submitted to 


Changes to our privacy notice
Any changes we make to our privacy notice in the future will be posted on this page.


Retention Policy
For us to deliver newsletter services to you, we will retain your details (unless you ask us not to) until the end of the project you opted into.


Deletion Policy
After we Register your details, we will Delete them at the end of the project contract.


Questions, comments and requests regarding this privacy notice are welcomed and should be addressed to

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