Sophie from 21c was in the Houses of Parliament this week, the hallmark of the British establishment, at a conference organised by the Hansard Society in association with the CODE (Comparing Online Democracy and Elections) project. The conference was an exciting opportunity for academics and professionals to share their experiences in eCampaigning and eParticipation, drawing together international lessons from the U.S., Poland, and Denmark, ahead of the U.K. 2015 General Election. Social media was discussed as an innovative organisational and campaigning tool by which political parties could better target potential voters during election periods. The day drew to a close with superb keynote speeches made by digital communications experts and practitioners, who discussed the extent to which eDemocracy could—and should—be used in the forthcoming UK elections as a means of enhancing citizen participation.