Co-Creation Methodology

21c has been utilising co-creation methodology with clients and partners even before it became popular in recent years.  Defined as an 'active, creative and social process, based on collaboration between producers and users' the aim is to unlock ideas and creativity with a range of people that stimulates and transforms their experience as well as finding solutions for the challenge that is being explored resulting in tailored visons, bid concepts, and the development of innovative new products based on user needs - such as the MyNeighbourhood social platform (below).